Omställningsägget

The first sustainability award in Guldägget

I’m one of the initiators of Omställningsägget (The Green Transition Egg) the first sustainability award in Sweden’s premier creativity award Guldägget (The Golden Egg). Guldägget started in 1961, but oddly enough didn’t have a sustainability award.

In August 2023 the trade magazine Resumé published a Differ Agency-signed op-ed piece asking Komm, the trade organization for Swedish communication agencies, “Where are the ecological eggs?”
https://www.resume.se/opinion/debatt/komm-var-ar-de-ekologiska-aggen/

It got the attention of the communication agency +1 which had similar thoughts. Together we approached the CEO of Komm, Linda Nilsson, who lauded the initiative and despite a short time frame wanted to present the initiative to the organization’s committee for the Guldägget Award.

Together with +1 Differ Agency drafted the entry description and the evaluation criteria for the new award, which was then presented to the committee. The committee approved the suggestion, made some adjustments and decided the award should be named Omställningsägget.

Trade magazine article about the launch of the new prize.
https://www.resume.se/kommunikation/tavling/guldagget-far-nytt-specialpris-det-har-ar-omstallningsagget/

The webpage for Omställningsägget.
https://guldagget.se/artiklar/omstallningsagget/

The first Omställningsägget (The Green Transition Egg) was awarded Vattenfall, Cake and NORD DDB for the initiative “Vehicle of Change” on April 25th, 2024. Congrats!
https://www.resume.se/kommunikation/tavling/konkurrens-ar-passe-har-ar-vinnaren-av-omstallningsagget/