Areas of expertise

Art direction
Creative direction
PR campaigns
Concept development

Hi!

My name is Johan. I’m art director & partner at Differ Agency; an awarded creative agency in Stockholm helping companies and organisations prosper and make the world a bit better.

I love great ideas, no matter where they come from. I always collaborate with my partners – on anything from scriptwriting to coming up with PR-centered campaigns.

I’m one of the initiators of Omställningsägget – the first sustainability award in Guldägget, the premier creativity award in Sweden. 🥚♻️ https://guldagget.se/artiklar/omstallningsagget/

Awards
Shortlisted and awarded in Cannes Lions, One Show, The Immortal Awards, The ANDY Awards, Eurobest, New York Festivals Stenbeckspriset and the Clio Awards. 8 shortlists in Guldägget, including two Silverägg. Placebrander of the Year. Gold/100W & silver/75W award in the Swedish Effies 100-wattaren, silver award in Roygalan and 18 top-3 honors in Resumés Månadens kampanj (Idea, Film, Social media, PR, Design, Print, Audio, Content).

Clients
Visit Skåne, Matsmart-Motatos, Region Stockholm, Region Gotland, War Child, Stockholm Business Region, Fortifikationsverket, Upphandlingsmyndigheten, Northvolt, Visit Skåne, SGU,Libero, H&M Foundation, Visit Sweden, Teknikföretagen, Sveriges lantbruksuniversitet, Halebop, Viaplay, Beijer Bygg, Kia, Balance, Bravida, Röda Korsets Ungdomsförbund, IKEA, Demensförbundet, Oatly, Stora Enso, Rörstrand, Telia, Sveriges Arkitekter.

Recent education
MAD//Masters by Rory Sutherland, 2023–24.

Contact
Email
+46 (0)706-32 90 20

Linkedin